The Day of Prayer for Peace was a nation-wide event initiated by the United States Conference of Catholic Bishops, in response to the violence and division that plagued our land at an increasing rate in the fall of 2016. I served on the committee that organized and promoted the event to be held at the diocesan level at the Cathedral of the Immaculate Conception in Burlington, Vermont on September 9th, and managed and created the event collateral and its dissemination by the following means:
Print collateral, including parish posters, street-sheet handouts, print advertisement, and campaign signs
Responsive marketing website, for promotion and social conversion
Digital collateral, including social graphics, and video production
Email blast design and management in multiple formats to parish administrators, and leveraging thousands of diocesan subscribers.
Social administration, scheduling and paid posts extending the event brand beyond the diocesan demographic.
Television commercial production which aired regionally in Vermont